Market assessment and strategy definition are highly recommended. This phase will give you a clear picture of market trends and provide you with the best positioning to prepare and optimize the operational phase

Market assessment

• IC is mainly conducts secondary market research but to address the qualitative issues IC conducts primary market research effort in the key sectors or key markets if consider Europe.
• This phase gives you a clear view of the market opportunities, the market players and their strategy,  the value and the challenges of your products or services, the potential partners

Strategic positioning

• IC will help your company find the best positioning to optimize the value of your products and services.
• Multiple scenarios outcomes of your market entry will be evaluated and analysed. The final choice and supporting recommendations are implemented in the operational marketing phase

Based on the market assessment phase, IC provides the operational support to implement the scenarios we have determined.
Key partners approach or pre-sales actions, IC conducts the right operations : from contact initiation to  discussions management with the potential partner.

• Based on the identification of key targets IC initiates the contact. Several steps to value your offer :
  
  
• Sending the appropriate communication tools : corporate presentation, executive summary, pitch book,
• Conducting phone and e-mail follow-up
• Scheduling meetings
  
  
• IC may assist you during the discussions phase with the potential partner.

• Based on the outcomes of the in depth market assessment, IC will conduct the following operations :
  
  
• Adapting the marketing tools : every market needs a specific message : IC will review and adapt your communication supports : web pages, brochures and other literature required for prospecting based on the colour scheme provided by our client.
• E-mailing: we plan and execute an e-mail campaign to a qualified list of prospects from our database. We present your products/services and schedule meetings.
• Follow-up call: using IC e-mail open and click rate data, follow-up calls are prioritised for contacts showing real interest in the offer, providing them with more details about your products/services
• Trade show representation: IC can represent your company to US or European trade shows or conferences.

Settlement offer:

• Site location study
• Registered address package: Virtual office
• Hosting facilities within the Science Center incubator Facilities
• Search for your first US clients:
  Management & Organization of one-week prospects mission – Leads detection
• Settling and recruiting accompaniment

IC assists you in promoting your cluster in EU and US.

• Search of partners (clusters, etc)
• Economic Intelligence
• Business Actions

IC develops innovative tools to promote your territory : Innovation Stars

Innovation Stars is a unique event bringing together French High-tech Entrepreneurs and American CEOs and VCs. Innovation Stars 2008's partners:

• Entrepreneurs from Life Sciences and IT seeking funding and developing international operations present short pitches to investors and to the audience.
• A presentation/panel discussion by partners and jury members, who will also critique the investment pitches.
• The audience and the panel voteon the best pitch!
• Three companies receive a prize according to its rank

IDIS & CHeSS blend expertise to create a new consulting firm dedicated on transcontinental business development services, including Marketing and Sales strategy and Operations. IC assists innovative companies in the healthcare and information technology markets in their overseas expansion efforts. Acting as a guide, IC provides customized market entry strategies, consulting, sales and marketing.

Press release
of the first european edition